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Prices Are
Falling Rapidly On The Internet. Competition Is
Fierce
As of this writing
November
2008 online prices continue to fall. There are
fantastic deals online with major products, but
there are some drawbacks one may encounter when
buying such a large bulky load of flooring. It's
not like buying a CD and letting the post office
deliver it.
Advantages
My experience has shown
buying online has more advantages when you're
seeking price. Other items that need to be
addressed are
warranties. I've put together some timely tips
worth reading on what is not covered under
manufacturer
warranties. Warranties
can be a grey area on many products sold. One
mishap and the warranty can be voided. This can
happen with a local dealer, and an internet
seller.
Disadvantages
Disadvantages
of buying online include inconveniences waiting
for your delivery to arrive. Trucking companies
do not have set schedules and they ordinarily
allow a four hour window on when they will show.
However, not everything goes like clockwork in the
business world and especially trucking. Online
companies give several options with two of the
most common being residential delivery and
freight terminal pickup.
For those
that have a schedule to maintain it is sometimes
much easier to do the freight terminal pickup,
providing the terminal is within reasonable
distance. This insures you will not be
inconvenienced, but calling ahead to the
terminal can eliminate delays.
Freight
damages do happen! My personal experience has
shown most of it comes from improper packaging
at the origin point. Most, if not all online
vendors do not buy direct from the manufacturer
(although they lead you to believe this).
Instead they buy from regional distributors.
Theses are same ones that sell the same product
to your local flooring store.
Some larger
distributors don't take the time of day to
package a shipment properly. This issue drove me
bananas. One reason why I decided to call it
quits with online sales. Some products come from
manufacturers on smaller pallets that may be
safe for transfer to a local flooring dealer,
but sending it across country with common
freight companies is a problem waiting to
happen. The more times it gets transferred the
greater chances of damage. Folks, freight
companies do not ship in a straight line. They
have major distribution points like Federal
Express has in Memphis, TN.
But...you
can make the difference.
If
you're squeamish on buying over the web,
worrying about problems that may happen, I
discovered most of them came from customers that
do not do their part. In order to have a problem
free experience from
start to finish any consumer should be aware of
what will occur. Ordinarily a five minute read
on many sites that sell products covers all
bases. These pages are usually called shipping
or policies/terms,
and should be found at the top or bottom of
every page. If you find a great price on another
site that doesn't spell out what to expect I
would highly suggest avoiding them.
Another
interesting tidbit about online companies is who
they are and how to contact them. When I dropped
online sales in February of 2008 I sought out
advertisers, or those I competed against over
the years. Actually some didn't consider us
competition really. In any event, I researched
all the contact information on twelve respective
websites. Letters were sent to all twelve. Three
were returned as being unable to deliver at the
address provided. Wow! I'll leave the rest up to
you.
In the four
years I sold on the internet to approximately
3,000 customers we had three complaints that
went as far as the Better Business Bureau. All
three were a result of consumers not doing their
part. In actuality we only received complaints
from two persons and not three. Two were from
the same dissatisfied customer.
These
problems could have been avoided had the
customers read our shipping policies
thoroughly. One was "we didn't count the
boxes because it was raining." The other was
disturbed we would not help on a damaged
product, but the product was thrown in the trash
before we could get an assessment. Any damages
MUST be kept for freight or other
shipping companies to inspect, should they want
to.
Conclusion: We know many will consider the
overall cost in making the decision. When buying
locally you will have support you can see in
person should a problem happen. Problems happen
on both ends. I've found internet dealers today take of problems quickly. You are also well
protected with credit card companies when buying
online. I would not however, use this as a
weapon to settle problems. If you have a problem
talk with the company calmly regardless of your
situation or time schedule. Chances are
greater problems will be resolved quickly with
reasonable and professional exchanges.
Finally, I
would insist reading again; "Ordinarily a
five minute read on many sites that sell
products covers all bases. These pages are
usually called shipping..."
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Ken Fisher |
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HardwoodInstaller.com |
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